Examples are a great way to learn something in less time and with more efficiency. Here, we have added some good press release examples for you.
These will help you learn about a proper press release template and structure. Have a look at some great press release examples to get a better understanding.
Product Launch Press Release Example
Here's a complete product launch press release announcing a new software platform. Notice how it leads with the news, includes specific metrics, and answers all five W's immediately.
FOR IMMEDIATE RELEASE
Contact:
Sarah Mitchell
Director of Communications
(555) 123-4567
sarah.mitchell@techcorp.com
TechCorp Launches AI Powered Customer Service Platform, Reducing Response Times by 60%
New Platform Already Adopted by Five Fortune 500 Companies
SAN FRANCISCO, January 15, 2026: TechCorp today announced the launch of ServiceAI, an artificial intelligence-powered customer service platform that reduces average response times by 60% while maintaining 95% customer satisfaction scores. The platform officially launches February 1, 2026, and has already secured commitments from five Fortune 500 companies, including retail giant MegaMart and financial services leader CapitalBank.
ServiceAI uses natural language processing to understand customer inquiries and route them to the appropriate automated response or human agent. Early beta testing showed the platform handled 10,000 daily customer interactions with a 95% first-contact resolution rate.
"Customer service teams are drowning in repetitive inquiries while customers wait hours for responses," said John Chen, CEO of TechCorp. "ServiceAI solves both problems, it handles routine questions instantly while freeing human agents to focus on complex issues that require empathy and judgment."
The platform integrates with existing CRM systems including Salesforce, HubSpot, and Zendesk. Pricing starts at $499 per month for small businesses, with enterprise plans available.
ServiceAI will be demonstrated at the Customer Experience Summit in Chicago on March 15-17, 2026. Companies interested in early access can register at www.techcorp.com/serviceai.
About TechCorp
Founded in 2018, TechCorp develops enterprise software solutions for customer engagement. The company serves over 500 clients across 30 countries and has been recognized as a Gartner Cool Vendor in CRM. For more information, visit www.techcorp.com.
What Makes This Product Launch Press Release Example Work
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Order NowEvent Press Release Example
This event press release promotes an industry conference. Watch how it covers logistics (who, what, when, where) while emphasizing newsworthiness (keynote speakers, attendance projections).
FOR IMMEDIATE RELEASE
Contact:
Maria Rodriguez
Event Coordinator
(555) 987-6543
maria@marketingsummit.com
Annual Marketing Innovation Summit Returns to Austin with Record 5,000 Expected Attendees
Three-Day Conference Features Keynotes from Nike CMO and TikTok VP of Marketing
AUSTIN, TX, January 20, 2026: The Marketing Innovation Summit announced today that its 2026 conference will take place June 10-12 at the Austin Convention Center, with projected attendance of 5,000 marketing professionals, a 40% increase over last year. The three-day event will feature keynote addresses from Sarah Johnson, Chief Marketing Officer of Nike, and Marcus Chen, Vice President of Marketing at TikTok.
This year's summit focuses on AI integration in marketing workflows, with 75 sessions across six tracks, including Content Marketing, Social Media Strategy, Marketing Analytics, Brand Development, Customer Experience, and Emerging Platforms.
"Marketing has transformed more in the past two years than the previous decade," said David Thompson, Summit Director. "Our speaker lineup reflects that reality, these are practitioners solving real problems with AI, not vendors selling products."
Registration is now open at www.marketingsummit.com with early bird pricing of $799 (regular $1,299) available through March 31. Students receive 50% off with valid ID.
The Marketing Innovation Summit has hosted over 25,000 marketing professionals since its founding in 2015. Past speakers include executives from Apple, Amazon, Google, and Meta.
About Marketing Innovation Summit
Marketing Innovation Summit is the leading annual conference for marketing professionals seeking practical strategies and emerging trends. For more information, visit www.marketingsummit.com.
What Makes This Event Press Example Work
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For detailed event press release formatting, see our press release format guide.
Award Press Release Example
Award announcements work well as press releases. This example shows how to highlight the achievement while explaining its significance.
FOR IMMEDIATE RELEASE
Contact:
Jennifer Lee
Public Relations Manager
(555) 234-5678
jlee@greentech.com
GreenTech Solutions Named to Inc. 5000 List of Fastest-Growing Private Companies
Renewable Energy Company Ranks #427 with 847% Three-Year Growth Rate
DENVER, CO, January 22, 2026: GreenTech Solutions, a renewable energy consulting firm, announced today it has been named to Inc. Magazine's annual Inc. 5000 list, ranking #427 among America's fastest-growing private companies. The company achieved a three-year revenue growth rate of 847%, expanding from $2.1 million in 2023 to $19.9 million in 2025.
The Inc. 5000 list represents less than 0.02% of all American companies and is considered the most prestigious ranking of private businesses. GreenTech Solutions is one of only 15 Colorado-based companies in the renewable energy sector to make this year's list.
"This recognition reflects our team's commitment to making renewable energy accessible to mid-sized businesses," said Amanda Foster, CEO of GreenTech Solutions. "Three years ago, we had 12 employees serving 20 clients. Today, we have 85 team members helping 340 companies transition to sustainable energy."
GreenTech Solutions specializes in helping businesses with annual revenues between $10 million and $100 million design and implement solar, wind, and energy storage solutions. The company has helped clients reduce energy costs by an average of 34% while cutting carbon emissions by 2.1 million tons collectively.
About GreenTech Solutions
Founded in 2019, GreenTech Solutions provides renewable energy consulting and implementation services to mid-sized businesses across North America. The company has completed over 500 projects totaling 85 megawatts of renewable energy capacity. For more information, visit www.greentechsolutions.com.
What Makes This Award Press Example Work
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New Hire Press Release Example
New hire press releases work for executive level appointments. This example balances the announcement with the person's credentials.
FOR IMMEDIATE RELEASE
Contact:
Robert Martinez
VP of Communications
(555) 345-6789
robert.martinez@fintech.com
FinTech Innovations Appoints Former PayPal Executive as Chief Technology Officer
Lisa Wang Brings 15 Years of Payment Processing Experience to Growing Startup
NEW YORK, NY, January 25, 2026 – FinTech Innovations today announced the appointment of Lisa Wang as Chief Technology Officer, effective February 1, 2026. Wang joins from PayPal, where she spent 12 years in senior engineering roles, most recently as VP of Platform Engineering, overseeing a team of 200 engineers.
In her new role, Wang will lead FinTech Innovations' technology strategy and engineering team as the company scales its digital payment platform to serve mid-sized retailers. The company processed $850 million in transaction volume in 2025 and projects $2 billion in 2026.
"Lisa's experience building payment infrastructure at scale is exactly what we need at this stage," said Michael Chen, CEO of FinTech Innovations. "She's built the systems we're trying to create, and she understands the technical challenges of processing millions of transactions daily while maintaining 99.99% uptime."
Before PayPal, Wang held engineering positions at Square and Amazon Web Services. She holds a Master's degree in Computer Science from Stanford University and has been granted 12 patents in payment processing technology.
"FinTech Innovations is solving a real problem for retailers who are too large for basic payment processors but too small for enterprise solutions," Wang said. "I'm excited to build technology that helps businesses compete without requiring a Fortune 500 technology budget."
About FinTech Innovations
Founded in 2020, FinTech Innovations provides payment processing solutions designed for mid-sized retailers with annual revenues between $5 million and $50 million. The company serves over 1,200 retail clients across North America. For more information, visit www.fintechinnovations.com.
What Makes This New Hire Press Release Example Work
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Order NowFunding Announcement Press Release Example
Funding announcements signal growth and traction. This example balances celebrating the raise with explaining what it means for the business.
FOR IMMEDIATE RELEASE
Contact:
Emily Thompson
Head of Marketing
(555) 456-7890
emily@healthtech.com
HealthTech Startup Secures $12M Series A to Expand Telemedicine Platform
Investment Led by Sequoia Capital Will Triple Engineering Team, Add 15 New Specialties
BOSTON, MA, January 28, 2026: HealthTech Connect announced today it has closed a $12 million Series A funding round led by Sequoia Capital, with participation from existing investors Andreessen Horowitz and Y Combinator. The funding will be used to triple the engineering team from 25 to 75 engineers and expand telemedicine services from five medical specialties to 20.
The company's platform connects patients with board certified physicians for virtual consultations within 15 minutes. Since launching in 2023, HealthTech Connect has completed over 500,000 consultations across dermatology, primary care, mental health, pediatrics, and urgent care.
"We've proven the model works, patients get care in minutes instead of days, and physicians can serve patients more efficiently," said Dr. Rachel Kim, CEO and co-founder. "This funding lets us expand into specialties like cardiology, endocrinology, and orthopedics, where access is even more limited."
The company will use $7 million to hire engineers and product managers, $3 million for physician recruitment, and $2 million for marketing. HealthTech Connect plans to launch in 10 additional states by Q4 2026, bringing its total coverage to 35 states.
The average wait time for specialist appointments in the U.S. is 26 days, according to a 2025 study by the American Medical Association. HealthTech Connect's average wait time is 12 minutes.
About HealthTech Connect
Founded in 2023 by Dr. Rachel Kim and engineer David Park, HealthTech Connect provides on-demand telemedicine connecting patients with board certified physicians. The platform serves 150,000 active patients across 25 states. For more information, visit www.healthtechconnect.com.
What Makes This Funding Announcement Press Release Example Work
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Press Release Introduction Examples
The opening paragraph determines whether journalists keep reading. Here are three approaches:
EXAMPLE 1: Lead with the core news
SAN DIEGO, CA, January 30, 2026 MedDevice Solutions today announced FDA clearance for its portable glucose monitoring system, the first device of its kind approved for home use without professional calibration. The GlucoTrack Pro will be available in pharmacies nationwide starting March 1, 2026, with a retail price of $149.
What works: News in the first sentence. Specific approval, unique claim, availability date, and price are all in the opening.
EXAMPLE 2: Start with context, then news
SEATTLE, WA, January 30, 2026. As cybersecurity threats increase 300% year over year, businesses are struggling to find affordable protection. CyberShield Inc. today launched an AI powered security platform specifically designed for companies with 50 to 500 employees, filling a critical gap in the mid market segment.
What works: Establishes the problem before presenting the solution. Makes the news feel more significant.
EXAMPLE 3: Begin with an impressive metric
AUSTIN, TX, January 30, 2026. After processing $500 million in transactions during its first year, payment platform SwiftPay today announced a strategic partnership with Shopify to integrate its checkout solution into 2 million online stores. The integration will be available to all Shopify merchants starting April 1, 2026.
What works: Opens with proof of traction before announcing the news. Numbers first, then the announcement.
| For more guidance on structure, see our press release format guide. |
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Order NowBottom Line
The best way to write a great press release is to study great press releases. Use these examples as models, steal the structure, adapt the techniques, make it your own. Lead with your news, back it with specifics, and make it easy for journalists to tell your story.
For more guidance on crafting your announcement, check our press release guide for complete writing instructions. And if you need backup, you know where to find us.
